PLACEHOLDER: legal review pending. These terms are a plain-language draft; remove this note once a lawyer has reviewed them.
1. Who these terms are between
These terms are between CodeX FZ LLC, Compass Building, Al Shohada Road, Al Hamra Industrial FZ, Ras Al Khaimah, United Arab Emirates (“we”, “us”) and the business that installs Retain Flow on its Shopify store (“you”). By installing or using Retain Flow you accept these terms, our sending and anti-spam policy and our privacy policy. The person installing must be authorized to bind the business.
2. The service
Retain Flow lets you send marketing and lifecycle messages to your own customers by email, SMS, WhatsApp and web push, run campaigns and automations, and see reports. Features, channels and limits are described on this website and inside the app, and may change as we improve the product. Some channels need approvals from third parties (for example Meta or a mobile network) before they work for your store; until then they are unavailable.
Retain Flow is for businesses. It is not for personal or household use.
3. Your responsibilities
You are responsible for:
- Having consent for every marketing message you send, and keeping proof of how you collected it.
- Your content: what your messages say, the offers in them and the links they contain.
- Following the law that applies to you and your customers, including anti-spam, consumer protection, privacy and telecom rules, and the policies of Shopify, Meta and the mobile networks.
- Following our sending and anti-spam policy.
- Your accounts with others: your Shopify store, your WhatsApp Business account and payment method with Meta, and your domain’s DNS.
- Your staff’s access. Give staff only the Retain Flow role they need.
4. Third-party services
Retain Flow works through Shopify and delivery providers such as Amazon Web Services, Meta and mobile networks. Their own terms apply to your use of them. In particular, Meta’s terms and charges apply to your WhatsApp Business account, and Meta bills you directly for WhatsApp messages. We are not responsible for a third party’s service, outages or decisions, such as rejecting a template or a sender name.
5. Fees and billing
- Fees are charged through Shopify’s app billing, as shown in the app and on our pricing page, and you approve them in Shopify before you are charged.
- Usage-based charges, such as per-message fees, are billed in the Shopify billing cycle in which the messages were sent.
- Paid sending runs only within the spending cap you set.
- Fees exclude taxes unless stated. PLACEHOLDER: refunds, trials and currency rules (B04–B08) once decided.
6. Suspension
We may pause a channel, a campaign or your sending without notice if we reasonably believe that continuing would breach these terms or the law, harm recipients, or damage our or a provider’s sending reputation, for example when complaint or bounce rates rise. We will tell you why and, where possible, how to fix it. Messages already accepted by a delivery provider may still be delivered after a pause.
7. Data
For your customers’ data you are the controller and we are your processor. We process it only to provide Retain Flow, as described in our privacy policy, and we help you answer your customers’ privacy requests through Shopify. PLACEHOLDER: data processing agreement (DPA), if offered.
8. Ownership
You own your content and your data. We own Retain Flow, its software and its brand. You give us permission to use your content and data only as needed to run the service for you. If you send us feedback, we may use it without obligation to you.
9. No guarantees
We work hard to keep Retain Flow running and to get your messages delivered, but we can’t guarantee that the service will be uninterrupted or error-free, that every message will arrive, or that any campaign will produce a particular result. Inbox placement and delivery also depend on recipients’ providers, networks and Meta. To the extent the law allows, the service is provided “as is”.
10. Limits on liability
To the extent the law allows: neither of us is liable for indirect or consequential losses, or for lost profits, revenue or data; and our total liability for all claims in any 12 months is limited to the fees you paid us for Retain Flow in those 12 months. Nothing here limits liability that the law does not allow to be limited.
11. Indemnity
You will cover us against claims from third parties, and related fines and reasonable costs, that arise from messages you sent without consent, from your content, or from your breach of these terms or the law.
12. Ending
You can stop at any time by uninstalling Retain Flow from Shopify. When you uninstall, sending stops, and we delete your store’s data as described in our privacy policy. We may end these terms with 30 days’ notice, or immediately for a serious or repeated breach. Sections 3, 7, 10 and 11 continue after the end.
13. Changes
We may update these terms. We will show the date of the latest version at the top and tell you in the app before an important change takes effect. If you keep using Retain Flow after that, the new terms apply.
14. Law and disputes
PLACEHOLDER: governing law and courts (for example the law of the Ras Al Khaimah emirate and the federal laws of the UAE) to be confirmed by the owner’s lawyer.
15. Contact
CodeX FZ LLC, hello@retainflow.io or WhatsApp +92 321 4141337. See the contact page.